Advertising firm Wieden + Kennedy has released a short that features ocean plastic, and its detrimental effect on wildlife. Using stop-motion, they showcase the aftermath of an ocean turtle, and an albatross ingesting the same plastic junk. It’s a grim yet effective short.

Many species can’t differentiate food from colorful plastic bits, and it ends up filling the stomachs and suffocating wildlife. Video by PES, in collaboration with Corona x Parley. We all need to use less plastic, here are some simple ways to change your daily habits. Via DesignBoom:

PES-the-fish-corona-designboom-1PES-the-fish-corona-designboom-3PES-the-fish-corona-designboom-4PES-the-fish-corona-designboom-5PES-the-fish-corona-designboom-7PES-the-fish-corona-designboom-8

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