Not that breaking a dish or a cup or a vase is fun. But when it happens, it’s nice to know you’ve not just broken a precious heirloom.

IKEA’s latest ad focuses on affordably breakable objects, especially those our furry friends tend to knock off a countertop, or rip to shreds.

With the tagline “Don’t worry, you can afford it”, they showcase pets in all manner of breakage.

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2 Comments

  1. That’s just enabling pets to break more. And more for us to clean up.

  2. Linda Sherwood

    thanks. good to know, and, above all, I laughed my head off at these pics! Long live innocent animal destruction.

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