Champagne, This Way!

This super fun (and collectible) packaging for Veuve Cliquot is modeled after vintage travel signage, and brings a sense of history and fun into the world of what can be stuffy Champagne. The metal boxes come in 29 different destinations, each holding a bottle of Cliquot, and each destination marking it’s distance from the origination, Reims, France. It’s a clever and collectible way to bring people into the world of champagne, and the sturdy Cliquot Arrows will no doubt live on in all manner of ways. Via The Dieline:

“Turning a simple package into a collector’s item! The opportunity to transform a simple packaging into a memory box, a decorating reminder collector, user-adjustable. Champagne packaging is a key factor in the identification and the imagination of the brand.”